Tell us what parts you need for your project and we’ll prepare a precise RFQ to keep your job moving.
Co-Founder
Morris (Pop) Reddock founded SEPCO with his son Philip in 1938, selling metal fabricating and stamping parts out of a garage. Phil was the office “frontman,” while Morris liked to go on the road to do business and see customers, and to pick up new ones along the way. He would go to customers and not necessarily ask them what they needed, so much as tell them what they needed to purchase for their stock.
You could always recognize Morris by his signature bow-tie, loafers and half-smoked cigar. He was a mere 5′ 1″ tall, but people saw him as a giant in the business field at that time. Morris, who everyone called ‘Pop’ or ‘MD,’ passed away in 1969. He left a strong and continuing policy at SEPCO of superior customer service, excellent delivery, and a legacy that endures today through his son Phil’s son-in-law Howard, and Howard’s son Ross.
Co-Founder
Philip Reddock first established SEPCO with his father Morris, in Brooklyn, NY, in 1938. They first started selling metal fabricating and stamping parts out of a garage. Morris would go on the road selling to customers while Phil handled the makeshift office and orders that came in. They eventually moved to a building, enlarging their inventory, increasing their staff and employees, and growing their customers.
During World War ll, when Phil was in the service, his wife Judith and sister Shirley, along with Morris, kept SEPCO successfully running. Phil was a self-taught musician; he played the piano from the time he was a child. During his time in the service, he would play the piano and entertain the troops while he was stationed in England. Phil was able to just sit down at a piano and play whatever was requested. He continued playing the piano for the rest of his life and always enjoyed entertaining others or just playing for himself.
In 1976, Phil’s son-in-law Howard Feldsher joined the business, eventually purchasing it in 1988. Howard’s son Ross joined the company in 2001, becoming the fourth generation of the SEPCO family, which Phil was so very proud of. Philip may have started small but envisioned growing larger, and eventually achieved and accomplished what he and his father Morris set out to do. Philip retired in 1988 but was always interested and excited about what was happening in the business. Phil passed away in 2001, creating a legacy at SEPCO that continues to thrive today.
Vice President of Operations
Ross Feldsher started working at SEPCO for his father Howard at the age of 19. He started from the bottom up by working in the packaging department in the warehouse, which allowed him to learn all of the thousands of parts that SEPCO carried and what the function and application for each part was. He continued working there in the summers while attending college and eventually started to work full time as a warehouse manager after he graduated college in order to increase his knowledge of the business and create a solid platform into the electrical fitting world.
Ross graduated with a business degree from Baruch College and went full time into working at SEPCO. Ross has always been a first-rate basketball player, starting in elementary school, junior high school, high school, and continuing onto the team at Baruch College. He was named Top 10 Best Jewish Basketball players in the country in 2000. He continues to play recreationally and in various leagues, where he usually leads the league in scoring.
Ross and Howard together have expanded and quadrupled sales while maintaining the same level of customer service. Their innovativeness throughout the years has awarded them some of the highest-profile jobs /projects, not only here in the domestic market but also in the international market as well. Their customers know the exceptional customer service and expedient deliveries they receive are just part of the SEPCO creed.
Ross brings his vast knowledge of computers to the business and has streamlined the traditional way of doing business. He modernized all of the computer’s operations, marketing efforts, built a user-friendly website, and has created a fully color-coded sophisticated design of a catalog.
He has established relationships over the years with his customers that show they have become more than business acquaintances; they are truly friends.
Ross is Vice-President of SEPCO, and as his father, grandfather, and great-grandfather before him, he continues the legacy of what has made SEPCO such a success; personal customer service, exceptional deliveries, and always looking to see how they can improve. He is firmly committed to new product development and continues with introducing new items to their already extensive product line. He always emphasizes that “nothing is ever written in stone” and values his flexibility as a company to provide whatever is necessary for the customer.
President
Howard Feldsher started working at SEPCO in 1976 and purchased the company in 1988. As a family-owned business that was founded in 1938, Howard was confident in his ability to use his innate sales and marketing skills to build and manage what was once a metal fabricating and stamping company. Through his guidance, SEPCO boasts over 75 years of continued expansion and stability.
From 1966 to 1976, Howard gained a solid financial background on Wall Street, where he served as Vice President of Municipal Bond and Bank Loan Departments for some of the largest brokerage houses in the financial arena. This experience allowed him to establish a solid foundation in the business world, and it is where he honed his effective managerial capabilities.
Howard Feldsher is a seasoned leader in the Electrical Distribution Industry and a highly regarded expert in all aspects of electrical conduit fittings. He is currently President and Owner of Steel Electric Products Company, Inc. (SEPCO). Among his many accomplishments at SEPCO, he has been the driving force behind growing this company exponentially, now offering 2,000 SKUs, specializing in malleable iron, steel, and aluminum conduit products. Through his ability to establish long-term relationships with major companies worldwide, he has quadrupled sales to distributors and has maintained the same level of customer service. Even in the most challenging economic times, his talent for managing teams, financials, and inventory have helped SEPCO thrive. Without relying on credit lines, he ensures SEPCO, and all of his business ventures, continue to flourish.
In 1997, Howard identified a lucrative opportunity in the production and sale of electrical conduit fittings to manufacturers. He co-founded Steel Components, Inc. (SCI) and served as Vice President, offering a wide breadth of knowledge in pricing at manufacturing levels, providing unparalleled success in competitive sales strategies and negotiations. Acting as an independent, Howard has an understanding of the industry that spans international markets—he sells to the largest distributors in the world because his focus is on excellence. He and his co-founders of SCI sold the company in 2014.
In all endeavors, Howard strives to maintain customers that are more than satisfied. His creative and flexible policies and procedures are designed to meet the unique needs of each account; in other words, he is easy to do business with. He fosters trust and loyalty in all of his relationships, which is the key factor in the growth of his companies. In addition, he has also developed strong teams throughout his career, employing one individual for 53 years.
